Updated: Nov 19, 2021
Instagram has gone from Twitter’s little cousin to one of the top social media platforms. It was founded in 2010 and now has over 500 million active users on its site. With the exception of Facebook and Youtube, Instagram is the most popular social media platform, and it is a place where you can get up close and personal with your followers, your clients, and your target audience by letting them see what goes on in your daily life through photos and short videos (we talk more about photos later on).
You can even stream to a live audience on Instagram!
Here are 10 TIPS to Help You Build On The Gram:
1. Pick a good username & complete your profIle.
Your username is the first thing everyone’s going to see, so you need to keep it consistent with your brand. Here’s one more tip about your profile name, don’t use any dashes or hyphens in your name it will make it harder for people to find you or it may make it harder for people to even remember your name. You also need to make sure your profile is completely filled out. Yes, this means adding a photo, a website, and a little bit about yourself, because Instagram users need to know you’re a real person!
2. Stick with a theme (your niche)
You need to pick a theme and stick with it for 80% of your posts. It’s okay to deviate a little bit here and there, but the majority of your posts should keep with what you’re trying to present. There are many ways to keep the theme, be it sticking with certain colors or maintaining consistency with the type of photos you post.
3. Use relevant hashtags
Instagram will penalize you for using unrelated hashtags and using too many hashtags. Having a wall of hashtags isn’t attractive or clean. Picking up to thirty relevant hashtags is the way to go-- and you should make one of those hashtags original to your brand.
4. Keep up with trends
Instagram has some steady trends such as #MCM (man crush Mondays), #WCW (woman crush Wednesdays), and #Flashbackfriday. These trends change over time, but keeping up with them and catering to them will extend your reach on the platform.
5. Tag other people and places
Let people know where you are. When searching for businesses, a lot of people will search by location on Instagram, so when you post a photo, don’t be shy about letting your followers know what city and state you’re in. If you ate at a nice restaurant, tag the restaurant and let others know where to go.
6. Utilize all of Instagram
There’s more to Instagram than just posting one photo a day. You can post a series of photos and tell a story. You can even post short videos as a “story” for your Instagram followers to watch. To be successful on Instagram you need to make all of these things work for you.
7. Grow Organically
Organic growth can take time, but slow and steady wins the race. Buying followers or playing games to get followers fast isn’t going to give you the clientele you want. It’s better to have 100 engaged followers than 1000 followers who don’t know anything about your business.
8. Be consistent
Instagram values consistency. Because the platform is so fast- paced, you have to have a steady supply of content ready to show the world. You should try to post a minimum of two to three times a day on Instagram: for example, once in the morning, around the middle of the day, and at night.
9. Link to your other social media
Share your Instagram posts on your other platforms. You can share your posts through Facebook, Twitter, and Tumblr just to name a few. The more exposure the better when it comes to growing your tribe on Instagram.
10. Engage, Engage, Engage
Last but definitely not least, you have to engage with your audience. If you’re always posting and never going out and making friends, how are people going to find you? You can’t sit back and wait for people to come to you, you have to do a little leg work on your own.